The Long Goodbye

I copied this poster for Robert Alt­man’s The Long Good­bye from a tweet by Cass­ian Elwes. It’s one of my favorite films, an irrev­er­ent ada­p­ataion of Ray­mond Chan­dler’s nov­el. The poster is by Jack Davis, the great MAD Mag­a­zine car­toon­ist. I like how the poster uses the MAD for­mat to make itself hip and to poke fun at itself at the same time. The movie itself has none of this snarky com­ic tone, but it does­n’t mat­ter. The poster cap­tures the film and the era perfectly.